Meet our speakers

Alexander supports interested parties and customers in the area of cash visibility and payments solutions from Serrala. He has more than 20 years of practical experience in the treasury & finance environment and has worked with global players and medium-sized companies at banks, a treasury system provider and in treasury consulting (Big4 environment) during this time. Before joining Serrala, he has been working as a consultant in the treasury area with integration, digitalization and transformation topics. In addition, he actively set up and expanded a treasury function as a treasury manager in a company in the automotive sector and designed, implemented and actively executed the essential processes, including cash management, payment transactions, liquidity planning and control. 

As the Vice President Sales EMEA at Serrala, Alexis is managing and growing the EMEA sales operations to support Serrala’s strong financial growth and success story in the region and beyond. His goal is to find suitable solutions for the individual requirements of Serrala customers and to accompany them in their growth journey by delivering best in class finance automation and software solutions.
Based on his expertise in sales, customer communication, software and services, Alexis has built trustful and long-term client relationships. He successfully guides organizations in the EMEA region into the next generation of B2B payments software, always with the intent of creating additional value for them.
Prior to joining Serrala in 2014, he held different roles in sales at Dell EMC, Wyndham Destinations and Apple. He holds a degree in Architecture.

As Director Solution Success, Andy is responsible for the subject areas Credit Management, Collections, and Compliance at Serrala. Previously, he was a Senior Solution Architect and a Business Development Manager and responsible for establishing and expanding partnerships with numerous companies in the credit agency, credit insurance, and consulting area. He has been working in the risk and receivables sector for 14 years and started working with SAP in 1995. In his career, he has supported more than 100 projects as a project manager, solution architect, developer, and consultant; across different industries. He holds a degree in mathematics from the University of Applied Sciences, Berlin.

Bart is responsible for the successful delivery of the request to pay and e-billing solutions for existing and new customers. Bart has a long history working in the financial sector in Amsterdam and Hong Kong at various leading financial institutions, including ABN AMRO, RBS and NIBC. Bart holds a BA from Middlebury College and an MBA from Cornell University.

Bart Parren is SVP Solution Transformation at Serrala. He joined Serrala in 2007, serving as director of product management and managing director for Europe. He has over 20 years of experience in treasury management, including project management, systems implementation, development and pre-sales and sales for treasury software solutions. Prior to Serrala, he was market manager and senior product manager for XRT in France and consultant for Beyers & Partners in Belgium. He graduated in econometrics from the University of Tilburg, and Japan Studies from Kokusai Kirisutokyou Daigaku in Tokyo.

As the Director of Solution Success for the Account Payable Solution at Serrala, Christian is responsible for the strategic success of our AP solutions for the global market. Christian has more than 15 years of experience Procure-to-Pay space. Automation of business processes have been his core focus for organizations of all sizes and industries. Christian has deep knowledge of ECM in combination with SAP, especially in the field of image and data capture, process automation and image archiving. Prior to joining Serrala Christian has held positions with xSuite Group GmbH. In his last role he was the Head of Product Management and Marketing.

Christoph Effenberger ist Produktmanager bei Serrala für den Bereich Forderungsmanagement. Er verfügt über langjährige Expertise auf dem Gebiet. Nach einem Studium der Betriebswirtschaftslehre hat er diese unter anderem in der Hauptbuchhaltung des BASF Shared Service Center sowie als Berater und Projektmanager in den Bereichen SAP und Forderungsmanagement erworben.   

David Hobler has worked for Serrala Group since 2013. As a business and process consultant, he has specialized in national and international payment transaction processes. Since 2015, David Hobler has been responsible for Serrala’s Business Intelligence department. Together with his team, he develops analytical applications for the entire Serrala Group.

Bei Serrala ist David Meier verantwortlich für die Lösungen FS² AutoBank und Serrala Alevate CashApp. Der studierte Betriebs- und Volkswirt begann seine Karriere bei Serrala vor vier Jahren als Berater für Order-to-Cash-Projekte und wechselte später in das Solution-Architects-Team. Mit seinem Know-how aus mehr als 50 Kundenprojekten in der gesamten EMEA-Region sowie mit weltweit operierenden Unternehmen unterstützt David Meier Kunden dabei, ihre Order-to-Cash-Prozesse zu optimieren und zu automatisieren. Dazu gehören die Analysen von Kundenbedürfnissen ebenso wie die Durchführung von Workshops und Demos unserer Softwarelösungen.

Dominique Tessaro is Chief Information Officer (CIO) at Vinci Energies and is responsible for leading IT transformation and aligning its solutions with its corporate strategy. In support of its GREEN IT initiative, he is overseeing the digitization of business operations, deploying a new company-wide business suite, rationalizing its 20+ ERP systems, introducing new BI and analytics, and expanding mobile capabilities for its 84,000 employees. He was previously a Partner with Accenture where he helped develop its Construction practice and worked in its Automotive and Industrial Equipment Group. He graduated from the University of Metz, France, with a master’s in physics and electronics.

Ella Halabi has worked for Israel Chemical Ltd (ICL) for 19 years ago in various financial departments. She is a global top user and has led the project team implementing the Serrala solution FS² Credit. Her work area spans both headquarters and global ICL processes.

Eti Aharony has worked for ICL for 15 years in IT. She is an IT expert as well as SAP consultant as project manager for ICL. 

With 20 years of’ experience in the order-to-cash area, working for a number of tech giants during this period, Eva has developed a solid expertise in both credit risk and collection management. Eva fully supports the harmonization of the O2C cycle and believes automation is of essence to accomplish an entirely integrated O2C process. 

Floris is responsible for the global sales organization, providing leadership, direction, and an executive vision to ensure alignment with the financial and strategic goals of Serrala to drive global expansion.
With his strong expertise in both, software and cloud services sales, including defining and executing go-to-market strategies, building sales teams and developing strategic partnerships, Floris will further accelerate Serrala’s continued growth and deliver relevant and actionable insights to our clients to help them build competitive advantages.
Floris worked at Microsoft for 12 years, as the COO in India and Switzerland and as a General Manager in Germany, responsible for selling cloud and software solutions to the largest customer segment, both direct and together with the commercial partner channels. Other stations include Country Manager for Peoplesoft as well as Country Manager at Sybase (now SAP) in Switzerland, and Sales Manager in Germany and the Netherlands. He joins Serrala from LEANmade, a Swiss-based company providing Compliance-as-a-Service.

Garoid is responsible for process automation in Order to Cash and Procure to Pay. He has over 2 decades experience in implementing and optimizing order-to-cash processes, including credit management, cash application, collections & disputes management. Similarly, Garoid covers the full procure-to-pay process chain from supplier evaluation to invoice capture and payments and bank communication. Before joining Serrala, Garoid was a senior SAP consultant with IBM and PriceWaterhouseCoopers. Garoid is a qualified accountant, tax accountant and treasurer (Association of Corporate Treasurers, London). Garoid speaks fluent German, French, Spanish and Italian and spent all of his career working with large multinational clients, optimizing finance processes.

At GE Renewable Energy, Giuseppe is the invoice-to-cash leader and he also leads the GRID Solutions DT Finance. As a project and program manager he is responsible for identifying and implementing best-in-class design, technology and content strategy for working capital processes. He is an experienced finance and IT expert and has had several roles in these areas at GE. Giuseppe has a Bachelor’s degree in Economics & Business from the Sapienza Università di Roma. 

Hans-Gerd looks supports prospects and customers in the area of treasury and cash visibility solutions from Serrala. He has more than 30 years of practical experience in the treasury area and has worked with and for numerous banks, medium-sized companies and global players during this time. Before joining Serrala, he worked in the areas of FX, interest rate management and investments. As treasury manager, he successfully introduced cash pools, credit line management and FX / IR risk management. Additionally, he designed and implemented in-house banks and payment factories for mid-sized and global corporates.

Jeroen defines, articulates and delivers new and existing capabilities and use cases to customers and the market at large, delivering request to pay solutions to corporations in particular. Jeroen has been a professional at innovative international b2b software companies and worked or companies like NetEconomy, Fiserv, eVision and most recently AcceptEasy, which became part of the Serrala Group in February 2020. In his product leadership role at Fiserv, he worked with many banks and insurance companies around the world on detecting and preventing financial crime risks. 

Jessica has gathered SAP-related knowledge during the last 15 years as consultant and project manager in various implementation projects for the Serrala payment solutions.  In her current position as product manager, Jessica has guided product developments in the areas of Payments and eBAM over the past 6 years. One of Jessica’s current main topics is the further development of SAP FIORI apps and user-friendliness within the FinanceSuite.

Manuel is responsible for business process analyses and improving order-to-cash processes for organizations in all industry sectors. He started at Serrala as a consultant for order-to-cash projects five years ago and later moved to the Solution Architects team. With experience gained from workshops and projects with over 100 customers across the EMEA region as well as globally operating customers, he is considered an expert in the entire Order to Cash area. Manuel holds a BA in logistic & information management and an MA in business management. 

Marko Kling is Vice President, Solution Architecture at Serrala. In this role, he is responsible for the pre-sales processes across all Serrala entities and supports business development, partner management, solution strategy, and integration activities together with his global team. Marko joined Serrala initially as a consultant for payments solutions in the beginning of 2008 and has since then gained extensive experience particularly around O2C and P2P solutions by managing and conducting more than 100 projects and assessments with multiple customers around the world.

Nicola Boschetti is the Chief Financial Officer of Microsoft Italy. As part of the Leadership Team of the Italian subsidiary, Boschetti is responsible for coordinating and supervising the financial processes, contributing to the achievement of the business objectives that the company has set. Prior to joining Microsoft Italy, Nicola was responsible of the Financial Services of Ferrari in the American market and gained previous experiences also at General Electric and other companies. He has a degree in Business Administration from the University of Modena and an MBA from IE Business School. 

As Solution Success Director Nils is responsible for ensuring the success of the order-to-cash solutions, particularly in the area of cash application, of Serrala. Prior to this position he worked as Senior Solution Architect for Serrala. To date, he has supported over 100 customers and has implemented successful client projects across the entire EMEA region. He regularly writes articles for finance and treasury magazines and is an experienced speaker.

As a Senior Manager Nina Luh is responsible for the Group´s Business intelligence department. In her position, she manages the team, takes care of equipping all Serrala solutions in the universe of payments with powerful analytics reporting tools and specialized working capital management software. She has a proven track record in analysis and consulting in the field of treasury and working capital management with nearly 20 years of experience. Prior to Serrala, she was a manager at leading finance and treasury advisory firm Schwabe, Ley & Greiner. Nina holds a degree in Business Administration from the Vienna University of Economics and Business Administration.

Since 2017, René Ratke is product manager responsible for the continuous development of the SAP-integrated solutions for payments and account statements Manager at Serrala since January 2017. He first joined Serrala in 2013 as a consultant for the payments solutions. Qualified as a banker he also holds a degree in business administration.  

Sarah Fletcher is a Solution Architect for Finance and Treasury Services and Payments solutions at Serrala. For nearly 10 years Sarah has helped deploy global treasury and secure payment solutions at several Fortune 100 customers across North America. These implementations span across industries such as Aerospace & Aviation, Information Technology, and Agricultural Services.

In his position, Thomas provides professional consulting services for organizations regarding process optimization within the areas of payments, bank communication and cash management. He has a proven track record in active support with business case analysis and return on investment (ROI) calculations. Prior to joining Serrala, Thomas worked as senior account director at SWIFT with responsibility for “SWIFT for Corporates” and as senior vice president at former Dresdner Bank in Frankfurt and New York with different responsibilities in the cash & payment management area. 

Tim Wagler joined REWE Group in 2018. In his function as Associate Bank Account Manager he is responsible for the management of bank accounts as well as the EB connection. He has several years of experience in the banking sector. After training as a banker, he worked in consulting at the bank and then for an IT consulting firm. In evening studies, he completed a bachelor's degree in business administration.